Cleo De Merode, NPG Portrait Postcard, Ballet Dancer, Hand Tinted.

  • $179.99 CAD


The NPG, Neue Photographische Gesellschaft was founded in 1894 by Arthur Schwarz to manufacture photographic paper and consumer goods and mechanically produce photographs. It grew from a handful of employees in the 1890s to 1,200 by the mid-1910's. Founded in Schöneberg, the company soon relocated to Steglitz where it was one of the major producers of picture postcards. By the mid-1910s, however, the company began to experience difficulties associated with competition, the war, and general economic conditions. In 1921, NPG was taken over by Mimosa, under which it continued as a subsidiary until 1948. The company was known for its progressive employment practices as well as its significant technological achievements in producing light-sensitive photographic paper, the automation of processing and developing machines, and the development of color photography. The letters N.P.G. were registered as a word trademark on 4 May 1897; the typical NPG logo (with dominating 'P') on 8 May 1905. The company produced hundreds of thousands of postcards, from landscape and city views to prominent social figures, to thematic photos.

Item Code - MEMSOU13C161ALDZ1

Width: 3 1/2''  Height: 5 3/8''  Depth: 1/32''  Weight: 4 g


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