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A&W Root Beer Bear Mascot Bank, Holding a Burger and Mug, Cast Iron - Roadshow Collectibles
A&W Root Beer Bear Mascot Bank, Holding a Burger and Mug, Cast Iron - Roadshow Collectibles

A&W Root Beer Bear Mascot Bank, Holding a Burger and Mug, Cast Iron.

A&W Root Beer Bear Mascot Bank, Holding a Burger and Mug, Cast Iron.

 

The first Canadian A&W restaurant opened in Winnipeg, Manitoba in 1956. The Canadian restaurants were part of the American chain until 1972 when they were sold to Unilever.

In 1975, facing competition from the growing Canadian operations of McDonald's, the company launched what was to have been a temporary advertising campaign starring an orange-clad mascot, The Great Root Bear. The bear and the tuba jingle that accompanied him became a long-running campaign (the tune, entitled "Ba-Dum, Ba-Dum", was released as a single by Attic Records, credited to "Major Ursus", a play on Ursa Major or "great bear"). The mascot was so successful that he was eventually adopted as the mascot by the American A&W chain as well. The famous tuba jingle was played by famed Vancouver jazz, classical and session trombonist Sharman King. 

Item Code - PIG3C341BCA

Width: 2 1/4"  Height: 4"  Depth: 1 7/8"  Weight: 353 g

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